Southeast of Normal · Singapore

How investors
actually
decide.

Experience-led video and writing on angel cheques, fund structures, and wealth building.
Anchored in Singapore. Written for investors who want substance, not polish.

Angel Investing Venture Capital Wealth Building Founder Stories Southeast Asia

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What this channel covers

Deal flow & angel investing

Specific deals, due diligence frameworks, syndicate dynamics, cap table mechanics. Grounded in the cheques actually written.

VC & LP insights

How funds work, what LPs look for, carry structures, GP–LP dynamics. The institutional side, demystified.

Wealth building

Asset allocation, liquidity decisions, the psychology of money. Connecting daily financial choices to the larger investing picture.

Founder stories

Pivots, near-misses, decisions under pressure. The full arc — not the LinkedIn version.

Life outside the obvious

Southeast Asia context, contrarian takes, observations on building wealth in a region most finance media still reads wrong. The pillar that separates this channel from the rest.

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New every week.

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Writing

Slower than the videos. Sharper.

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Deal Flow

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5 min read

Deal Flow

Angel maths: the numbers no one runs

Every angel hears about power-law returns. Few work out how many cheques it actually takes to land an outlier — or what that means for cheque size.

6 min read

Fund Structures

What an LP actually looks at in a deck

Strategy and TVPI matter. They aren't what gets a fund funded. The real filter is operational — and most first-time GPs miss it.

8 min read

Syndicates

Track record over
stories.

Live syndicate opportunities are not advertised on this site. Past and exited deals are summarised below. Registered investors are notified first when a new deal opens.

View track record Get notified first

47 Cheques written

6 Exits realised

28 Active positions

7 Years investing

SOUTHEAST of NORMAL

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How investors actually decide.